10.11.2022

"Tu felix Austria impfe!"

Michael Häupl, Duke Rudolf IV, Andreas Hofer and Jedermann: these are just some of the personalities who will be quoted in the next phase of the federal government's Corona vaccination campaign. In the weeks leading up to Christmas, the #GemeinsamGeimpft campaign is transforming famous quotes to promote the Corona vaccine. "We want to connect the topic with a smile, which in recent years has been negatively affected by difficult discussions," emphasizes Health Minister Johannes Rauch. From December 2 to 10, a consultation week on vaccination and COVID-19 medications will take place in pharmacies and doctors' offices.

76 percent of Austrians have received at least one Corona vaccination. New vaccination recommendations from the National Vaccination Panel have added new groups of people for whom vaccination is recommended. To continue motivating as many people as possible to get vaccinated, the federal government's Corona information campaign is entering its next phase.

In doing so, the nationwide, cross-media advertising campaign #GemeinsamGeimpft relies on a humorous approach. "I'll look at your vaccination card, little one!" "On Tuesday at noon, I'm already refreshed!" or "Tu felix Austria impfe!" can be read in variations of well-known quotes on the subjects. The campaign will be broadly distributed via TV, radio, print, online and social media channels. It was conceived by the creative agency BBDO Vienna in collaboration with rosenberg gp, and implemented by the GECKO office in the Federal Chancellery together with the communications team in the Ministry of Health.

"Two years after the first Corona vaccination, vaccination is slowly becoming a natural part of our lives. After intense, sometimes bitter debates about the Corona vaccination, the topic deserves lightness and humor," Health Minister Johannes Rauch is convinced.

Personal consultation with free vaccination card check

The classic advertising channels are supplemented by personal advice from doctors and pharmacists. In addition to the ongoing counseling sessions, a counseling week will take place from December 2 to 10. Information about the Corona vaccination and COVID-19 medication, as well as other important booster vaccinations, will be provided in doctors' offices and pharmacies. Information folders will be available in all Austrian doctors' offices and pharmacies in the coming weeks.

The information offering has also been stepped up at schools. All 6000 schools in Austria have received information folders and posters and the offer of an information evening with a doctor.
"It is important to talk to people directly and answer their questions individually," Rauch is convinced. "With a consultation week, we are once again actively communicating the offer of personal consultations to anyone who is undecided."

Sujet: Ich schau dir in den Impfpass, Kleines. (Frei nach Rick Blaine in Casablanca) Damit große Worte große Wirkung haben: Lassen wir uns impfen! #GemeinsamGeimpft

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